Last week, Toyota announced ‘Scion’, its so called youth-centric brand, in North America would be absorbed into the Toyota line up beginning August 2016. It marks the end of a thirteen year journey for Scion, a brand I worked with during the Scion Tuner Challenge in 2014 and a number of Scion chassis over the year.
The original concept for Scion was to appeal to the youth market and in the early days it did just that, bringing previously JDM only vehicles to the US marketplace including the xB ‘Toaster’ which was a decade before the Kia Soul and Nissan Cube.
However over time, aside from the FR-S, the Scion product range was watered down to nothing more than bland Toyota with Scion badges.